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Scaling the Tail 2015 : Managing Profitable Growth in Emerging Markets download book
Scaling the Tail 2015 : Managing Profitable Growth in Emerging Markets download book

Scaling the Tail 2015 : Managing Profitable Growth in Emerging Markets. Andrew Cosgrove

Scaling the Tail 2015 : Managing Profitable Growth in Emerging Markets
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Author: Andrew Cosgrove
Page Count: 179 pages
Published Date: 06 Aug 2015
Publisher: Palgrave MacMillan
Publication Country: Basingstoke, United Kingdom
Language: English
ISBN: 9781137543530
Download Link: Scaling the Tail 2015 Managing Profitable Growth in Emerging Markets
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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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